Thuy Xuan village
Crafting Vietnam’s sacred scents

Just a short drive from Hue’s city centre lies Thuy Xuan village, a place where the air dances with sweet fragrances.

This traditional Vietnamese hamlet has earned fame as one of the country’s premier incense-making communities, where skilled artisans have perfected their craft across generations.

History of incense making in Thuy Xuan village

The story of incense making in Thuy Xuan village stretches back more than a century. Local artisans developed distinctive techniques that set their products apart from other Vietnamese incense producers. The village’s reputation grew steadily, and today it remains a significant centre for traditional craft production in central Vietnam.

The creation of incense sticks in Thuy Xuan village follows time-honoured methods. Skilled craftspeople begin by selecting bamboo strips, which they carefully split and shape. These form the core of each incense stick. The bamboo receives a coating of fragrant paste, made from a blend of natural ingredients including agarwood powder, cinnamon, and other aromatic materials.

The distinctive feature of Thuy Xuan village’s incense lies in its vibrant colours. Artisans dye the sticks in brilliant hues of red, pink, yellow, and purple, creating stunning arrays that dry in the sun. These rainbow-coloured collections have become synonymous with the village’s identity.

Cultural significance

In Vietnamese culture, incense holds deep spiritual meaning. The fragrant craft of Thuy Xuan village plays an essential role in religious ceremonies, ancestral worship, and daily meditation practices across the country. The traditional techniques passed down through generations help preserve this vital aspect of Vietnamese heritage.

Modern challenges

While the traditional craft continues to thrive, Thuy Xuan village faces contemporary challenges. Modern production methods and cheaper alternatives create competitive pressure. However, the community maintains its commitment to quality and authenticity, ensuring the survival of this cultural heritage.

Practical information

  • Location: About 3 km from Hue city centre
  • Opening hours: Daily, 7:00 AM to 5:00 PM
  • Transport: Accessible by taxi, motorbike, or bicycle from Hue
  • Best time to visit: Early morning to watch the incense-making process
  • Dress code: Casual clothing suitable for warm weather

Note: Photography is welcome, but please ask permission before taking photos of the artisans